Garder Rake

Wheel loaders in China is mainly the development of the early 1970s, ZL50 loader for leading products, quality continued to improve after years of development, has formed a separate product line and industry categories. Compared with other models of construction machinery, wheel loader bridge, boxes, pumps, valves and cylinders and other parts product support is relatively mature, has formed a relatively complete supporting system. Loaders wide range of applications, the entire market less affected by the national macro-control, according to the China Construction Machinery Industry Association statistics, in 2004, loader sales of 89,892 units, an increase of 31.4 percent, but sales profit rate of negative growth. dropped to 4.32 percent from 5.66 percent in 2003. Production by three quarters of 2005, the expected annual output of about 90,000 units in 2005, the industry profit margins will be further reduced to below 4%.
Loader production enterprises up to reach more than 130 enterprise specialized in producing more than 30 major manufacturers Liugong, Xiamen Engineering, Long workers, temporary workers, XCMG, Jiang Su Changlin, as workers and mountain workers , these manufacturers with long-term production loader experience, strong strength and good after-sales service to win market share. Which Liugong and Xiagong sales in 2004 were 14903 and 14217, the two together accounting for 32.4% of the total sales of the domestic market; million units on the production enterprises there are dragon workers, temporary workers and Xugong 3 . In addition to the above manufacturing enterprises, as workers, mountain workers, often three forest yield more than 5,000 units. This indicates that the capacity of our loader industry has reached a high level.
 China\\ s own brand of loader industry through 10 years of development, under the multinational strong brand surrounded, fought out an independent development path, and has grown firmly in control of the domestic 90% more than market share. Domestic loader market turnover in recent years has been accounting for China\\ s construction machinery industry total turnover of half of its industry position is very important. Domestic loader products for its performance advantages, has already begun on the international market reveal its head and feet, showing a good momentum of development.
Sectors of the economy of our country loader
Loader manufacturers have a strong regional focus
Xiagong leading enterprises in Fujian, Xiamen, Quanzhou, Jinjiang and Sanming base, the formation of Fujian Longyan Construction Machinery (Group) Co., Ltd., China Infrastructure Machinery Holdings Limited, Fuqing longxing Project Machinery Manufacturing Co., Ltd. Fujian Jinjiang Engineering Machinery Factory, Xiamen Engineering Machinery Co., Ltd. Xinyu, Xiamen City, loaders and Quanzhou Jiande Group companies, a number of loaders manufacturers.
Shandong Linyi, Shandong Engineering Machinery Co., Ltd. Shandong SEM Machinery Co., Ltd., the Shandong Mengling Construction Machinery Co., Ltd. Shandong Germany Machinery Co., Ltd. and Yantai Construction Machinery Co., Ltd., manufacturers, in addition to, as well as in recent years emerging Shandong Foton Heavy Industries Co., Ltd. and Shandong Province Thailand Anlong Tai Machinery Co., Ltd..
Jiangsu Xuzhou Construction Machinery Group representatives Changlin Co., Ltd. and Nanjing South Mountain Machinery Co., Ltd. manufacturers.
Guangxi Guangxi Liugong Machinery Co., Ltd., represented by the loader manufacturing enterprises.
Production capacity in the form to the increasing diversification of
From the loader industry forms of production organization, the major manufacturers in efforts to adopt a variety of ways to expand production capacity, such as the use of the corporate city back into the park or a favorable opportunity to withdraw from the market into the rural funds from various sources to relocate comprehensive product upgrade and technological innovation, and expand the plant size, update processing equipment, improve product quality and perfect management mode, thus achieving the capacity to greatly improve. Industrial Park, a project of the temporary workers such as the Lingong total investment of more than 3 billion yuan has been completed in 2005, its annual production capacity increased to 20,000 units.
Other Xiagong into engineering, industrial enterprises also used this model to enhance its production capacity and technical level. The second way is the existing enterprises to expand production capacity by an adequate technical innovation, the industry is a fully competitive market in recent years, the State has not been special support all enterprises basically rely on self-accumulation capacity can improve. The third way is the loader manufacturers of low-cost, set up new enterprises in the domestic market demand is more concentrated areas in order to expand its production capacity and market share, such as Long\\ s work in Shanghai\\ s Songjiang, Liugong in Jiangsu Zhenjiang Jin workers in Jinjiang, Fujian and other places have set up production bases, the occupation of the local market by expanding production capacity and radiation surrounding the market. The fourth way is on the scale of the supporting enterprises to enter the loader industry, such as Yuchai Yuchai Engineering Machinery Co., Ltd. was established in 2004, officially entered the loader industry. Fifth ways in supporting parts in a more adequate and more convenient source of technology areas emerging more loaders private enterprises, such as the Shandong Qingzhou emergence of the five to six annual output of about 200 loaders private enterprise, in addition to developed in recent years, Tai\\ an, Shandong the Longtai cloud Yu, a rising star; the last part of the original loader manufacturing enterprises to switch or bankruptcy and closure, restructuring and reorganizing, especially the new look to re-enter the loader industry such as Jilin Siping Huayin bankruptcy of private enterprises to buy and set up a re-manufacture of loader the Jilin Heng industry companies. In addition, the multinational company of the internationally renowned engineering machinery spy on the Chinese loader market for a long time, some large foreign enterprises to accelerate the pace of China loader industry, such as Japan Kobelco into the work Group as a whole composed of Chengdu Kobelco Construction Machinery (Group ) Limited, the holding reached by the Kobelco and within two years from 2003. The most typical is the vanguard of U.S. Caterpillar, the world construction machinery, with its strong economic strength, to acquire the loader manufacturing enterprises to enter China Loader Industry to 2006 Caterpillar will own all the shares of the acquired businesses .
Domestic loader industry in recent years showing the characteristics of
Loader\\ s engine, transmission and drive bridges supporting the development of the industry is relatively mature, it is easy to procurement; the same time, the wheel loader is almost completely open, rare in patent and other intellectual property barriers, and other factors led to lower barriers to entry of the host production the difficulty of small and medium-sized investors to participate in the loader production is greatly reduced.
Fully competitive market environment, the major loader manufacturers, after years of development, the wings gradually abundance, based on expansion of production capacity, financing capacity and strength is also significantly enhanced. China Infrastructure Machinery Holdings Limited in Hong Kong Stock Exchange in November 2005 listed on this point, the loader manufacturers have all been to achieve market and capital operation has entered a new stage of development, sustainable development of enterprises laid a solid foundation.
Excessive number of domestic loader machine manufacturers, in addition to a few companies have economies of scale, the vast majority of enterprise output in thousands of units, some only an annual output of 200 to 300 units of capacity. The development trend of China Loader Industry, the reorganization of resources as the main direction of business integration is inevitable, the existing 100 small manufacturing enterprises will face a merger, conversion or closure of, including capacity less than 2,000 enterprises the survival of the enterprise will be a serious challenge.
From the point of view of the import market, the import loader Most large tonnage-based Caterpillar, Komatsu, Volvo and other company\\ s products. According to the national customs statistics, in 2005? September China\\ s import loader 270 over the same period in 2004 decreased by 17%, the average price fell by 14%. Difficult to see that the import loader product prices on a downward trend.
Competitive situation
At present, the total capacity of the loader industry in China 37 loader enterprises reached more than 140,000 units, the other dozens of companies averaged 200 to 300 plus entrants such as Foton Heavy Industries, preliminary estimates, 2006 loaders total domestic production capacity will exceed 20 million units, the market demand of about 90,000 to 100,000 units, is expected to be about 50% of idle capacity, serious excess capacity, market competition will become fiercer.
Competition in the form of the low price war still exists, the price reduction as the primary means of vying for market share. On the one hand, due to the increase of the host manufacturing companies, especially large enterprises to join a strong competitive strength; the other hand, the new increase in production capacity are basically low-level duplicated, and not technically a new breakthrough. These are exacerbated by the brutal competition.
Due to the low level of profitability, the industry as a whole benefits fell more obvious, which is largely restricted the development of our entire loader industry to a high level, high-tech direction, industry lurks the survival and development of the crisis. In recent years, domestic loader manufacturing enterprises in addition to Xiagong, Liugong, Long workers, temporary workers and Xugong such as strong corporate profit margins remain at a certain level, other small and medium-sized loader manufacturing enterprises, mostly in the profit or loss of status.
Foreign enterprises will further increase the intensity of the White loader industry in China. The world\\ s leading business groups have entered the Chinese construction machinery industry, entered the United States Carlyle XCMG, Caterpillar White Mountain work as a starting point, setting off a new round of mergers and acquisitions boom of the construction machinery industry. Caterpillar recently with domestic loader leading enterprises such as the backbone of the building, Liu Gong and other manufacturers were in close contact with these multinational and gradually open the loader market with its abundant capital and technical strength. Can be predicted that the \"Eleventh Five\" In the first few years, the development of China\\ s construction machinery industry to loaders enterprise as representative of the competitive structure will change the pattern of China\\ s domestic loader industry will have a significant impact.
In short, the total production and sales of the loader market in China in the \"Eleventh Five-Year\" period, the basic \"15\" late at the same level, but the product mix will be some changes. Expected to be Chinese loader market for 2006 will show the new competitive landscape, and this trend will intensify competition in the domestic market, the loader market a few years ago a \"blowout\" type of growth trend will end in 2006, the market will enter a rational regression stage, the domestic market demand to enter the stage of steady growth in total market demand of about 90,000 units, the technological content of products, improve the level of product quality and after-sales service system and improvement of the export market development will be the key to competition in the market.
Enhance the development path of China\\ s loader own brand
The face of fierce market competition, China\\ s loader brand development go? This is a real problem before us the right to face.
Production enterprise level analysis
First, the hard skills, starting from the product quality, increase the input into technological innovation and quality management system; qualified enterprises and supporting enterprises research, the positive feedback of market information, common improvements to improve; to improve the quality of the product\\ s appearance , reliability and cost-effective, quality products to win the trust of customers.
Should strengthen investment and management of technology development funds to establish a reasonable development route and mode, and take full advantage of enterprises, research institutes, and social power of the parties, based on existing technology, and effectively in the original introduction of the product technology , increase the intensity of self-development and innovation, and lay a solid foundation for long-term development.
Should actively adjust the management ideas, to strengthen the construction of a modern enterprise system and modern management concepts, updating the old mode of management and production methods, the use of information technology means in order to cultivate the moral and professional managers who focus from management to the business layer and improve the level of unity at all levels of technical layer.
Fourth, expand exports, domestic loader products has been the formation of scale and advantages, the use of the relevant preferential policies of the State, through a variety of ways to increase exports, including the whole sets of export, engineering contracting market export of electromechanical products and the establishment of assembly in a foreign country or sales base, and create a new situation of China\\ s own brand loader exports. In addition, to cope with the effects of foreign technical barriers, domestic loader manufacturing enterprises should actively participate in the certification of international standards, accession to the WTO, the international standard system of mutual recognition system, early action, for the expansion of export volume and export countries number to make a positive preparedness.
From the government level
In support of independent research and development, the Government should be doing useful work, the transformation of government functions as the focus of the deepening of reform. Start from the reform, transformation of government functions, administration, and enable the Government to really take on the economic regulation, market supervision, public services, social management functions. Under conditions of market economy, not because the accession to the WTO, in full accordance with the developed countries\\ markets operating mechanism of the transformation of government functions, not only emphasizes the government\\ s macro-control function, to the neglect of the industry as a whole, monitoring, coordination and support functions.
First, the loader manufacturing enterprises in China as early as the 1980s have all been placed under the place, the localization of management in the decades of competition in the market, and gradually grow and formed one of the few independent brands of construction machinery industry and relatively strong production capacity. Name of service under the banner of the local economy but in the new period of development of individual local governments, acting corporate affairs, the implementation of the investment, say, by their very nature is also beyond reproach, but in the conditions of market economy, a variety of restructuring should be market-oriented, enterprises as the mainstay, especially involving foreign mergers, restructuring should be treated, for thorough consideration. Fully absorbed by the parties, especially the views of business, think twice, to avoid the acquisition of foreign multinational companies to a new round of industry-wide competition, in order to ensure the sound development of China\\ s self-loader manufacturing enterprises products.
Second, the Government should strengthen coordination and guidance, policy, economic leverage means of regulation, to regulate and guide the production, sales, service and technology research and development, prompting the loader manufacturing enterprises in China fully competitive in the market environment conditions step by step to achieve the combination of domestic enterprises, the formation of a host of production companies and supporting companies complement each other in the production of collaborative relationships.
Of course, the relevant government departments should increase the technical difficulty, and high value-added products of independent efforts to support, especially from the capital to be supported. Currently, the state authorities has also been the localization of the major equipment product focus on research and investment planning, the product of independent development of large tonnage loader is one of the special, fully demonstrates the great importance of the relevant government departments of the industry , especially the importance of self-developed products. Domestic loader manufacturing enterprises should act early to do the preparatory work related product development.
Small and medium-sized loader manufacturing enterprises with its low price as the primary means of competition in the market, this means to quickly capture the market very effective within a short period of time, but the price is lower reduction means that corporate profits can not increase in R & D investment in service and other aspects, there is no independent core technology and good potential for development, but stifled the long-term development.
Domestic loader market matures, users are increasingly high requirements on product performance, quality and service. Chinese loader market competition has been the transition from initial production, product, quality and price competition to brand competition. With the development of the market, after-sales service will become the main bargaining chip of the competition. Domestic loader market demand for wide distribution, the regional demand is also significantly different between the rich layers of user needs, the annual production of smaller businesses did not have the strength to complete after-sales service network, only to become a regional supplier market position will be further reduced.
The future development of environment
Macro market
In 2006, the \"Eleventh Five-Year Plan\" will be in full swing, after the strategic adjustment and transformation of the \"15\" late, prompting several major direct factor of the rapid growth of loaders in China will further promote the sustained, steady and healthy development of the industry.
\"Eleventh Five-Year\" period of national and local governments are clearly in the plan should increase investment in infrastructure construction, which will further stimulate the market for earthwork construction machinery demand. Loaders cheap, compared to the same tonnage excavator products price is much lower; loader easy maintenance, simple operation, adequate accessories, many available excavators, loaders available more inclined to buy a loader. A substantial increase of the mineral, energy and hydropower construction projects, but also to the loader to provide a new arena.
Loader industry in China in recent years, the development of \"15\" after half of the stable development trend will inevitably lead to the \"Eleventh Five\" early market further to return to the rational; the domestic market, the loader has a larger population on the load the upgrading of the PC market is a constraint; In addition, as to continuously enhance the economic strength of the domestic user, the excavator will be diverted to the loader part of the market. Therefore, the total market demand will decline, production companies can not be blindly optimistic.
Product structure
From the product structure, our loader models are mainly concentrated in the class 3t (including 3.5t) 4t and 5t three kinds of models to the 2005 5t-level models of market share has reached 97% or more. 5t-level model especially in the most concentrated, the market share of 60% (mainly to seize the market share of the 4t level minicomputer); 3t-class products market share hovering around 30 percent, have not changed much ; 6t-level or above, especially the large tonnage of more than 8t-level models, few mature products, mainly the use of imported or joint ventures, wholly-owned enterprises.
In addition, according to current market conditions, 3 ~ 5t class loader in the next few years will continue to be the main models of the market as a mature product. 6 to 10t class products were only few companies Liugong, Xiamen Engineering, XCMG and temporary workers such as molding products and technologies, if these enterprises to achieve a breakthrough in several areas of technology, cost, price and reliability. market prospects. 3t-class small loaders in large and medium-sized cities in the consumer demand is rising, but recently there can be a large market space. Europe and the United States and other developed countries, small loaders accounted for the proportion of the loaders total sales of 50 percent to 60 percent, China is only 3% to 5%; With the further development of urbanization and the overall level of economic development, the next mini loader will become a major growth point for the industry.
Import and export markets
According to the China Construction Machinery Industry Association statistics, the export enterprises of the wheel loader 15 to 20, but exports are small, the sales market is fragmented and is not fixed, in a passive position, only a few companies have a record of continuous export products are mainly exported Southeast Asia, Central Asia, Africa and South America.
 Nevertheless, in recent years, China\\ s exports Loader, or the rise year-on-year growth rate of exports from 2001 to 2004 followed by 90.2%, 16.0%, 18.7% and 56.4%. Is expected to export an increase of about 40%, the export volume will reach 15 million units in 2005. Export growth in the steady development, its potential can not be discounted.
But we should clearly recognize that domestic loader export product specifications are also medium and small tonnage, 5t grade and 5t loader has a cost advantage. 6t and 8t models of the domestic like dependence on imports, in the international market, the large tonnage loader products simply can not compete with foreign products. According to statistics, regardless of the number of export units or the amount of exports and domestic market are negligible compared to. It can be said that the domestic loader is still outside the threshold of the international market, not to truly enter into the international circulation.